EA Access and Origin are being rebranded to EA Play

nme.com:

Electronic Arts (EA) will be rebranding Access and Origin Access Basic to the newly formed EA Play.In an update from EA, the switch up will also change Origin Access Premier, the premium version of the service, to EA Play Pro.

The new branding is set to commence on August 18.Up until this point, EA Play has been the title used for the company’s showcase of new titles, with the latest instalment providing a deep dive into Star Wars: Squadrons and pleasing fans with the announcement of a new Skate.Now, the presentation will be called EA Play Live.The company stated in the post that the reasoning behind the shift is that “moving all the benefits to a single brand is an important step in streamlining our (EA) services to ensure that being an EA.