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Don't Trash Our Future campaign launches in Manchester

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manchestereveningnews.co.uk

Don't Trash Our Future initiative, a van with a five metre digital screen visited Platt Fields park in Fallowfield and Heaton Park in Blackley on Thursday (July 30).The campaign was launched this week urging for an increase in litter fines and to make it compulsory for local authorities to enforce the law on littering.A petition with the aim of reaching 100,000 signatures has already reached more than 9,000 signatures since launching on Tuesday.Speaking about the importance of the campaign, Merle Van Der Akker, President of Behavioural Insights at Warwick Business School said it was ‘about the message it sends’ as opposed to the value of the fine.“This level of fine tells you that this behaviour is deemed costly, and quite frankly.

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