SATURDAY AM UPDATE: With the exit of New Line’s adaptation of Stephen King’s Salem’s Lot in what has been a lucrative post Labor Day weekend pre-pandemic, Disney swooped in and booked its 20th Century Studios horror title Barbarian.
That pic, directed and written by Zach Cregger, follows a woman staying at an Airbnb, who discovers that the house she has rented is not what it seems.
The movie grossed $3.8M on Friday (including $850K Thursday night previews) and is poised to make around $9M, possibly double digits.Why did Disney keep this film theatrical instead of sending to Hulu?
They were wowed by the test screening scores and knew the critics would love it (they graded it 92% certified on Rotten Tomatoes) and rolled the dice.
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