There might be a box office surprise this weekend in Paramount’s horror movie Smile. Yes, we’re serious.The pic from writer-director Parker Finn was developed by Paramount Players, and the studio took a wait-and-see approach as to where would land — on Paramount+ or theatrical.
Then Paramount held a test screening, and Smile played to great results with fans literally shouting at the screen. The teens-budgeted film is looking at a high-teens start this weekend, but rivals believe $20M+ could be a possibility from 3,600 locations.
The R-rated film is hot with the 17-34 set as well as Latino-Hispanic and Black moviegoers. Previews start at 7 p.m. Thursday.50 Classic Halloween Movies: A Deadline GalleryParamount announced the release date back in late May when late September freed up.
They’ve concentrated a bulk of their spending on digital, as well as spots during sports games. The first trailer that dropped three months ago has racked up an amazing 125M worldwide views, and has also trailered on such movies as Bullet Train, Black Phone, and Beast this summer.
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