Discovery+ Hikes Price for Ad-Free and Ad-Supported Plans
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variety.comJennifer Maas TV Business Writer Discovery+ is increasing the price for both its ad-free and ad-supported tiers by $1. As of Tuesday, the price for the streaming service in the U.S.
will be $5.99 for the ad-supported monthly plan and $9.99 a month for the ad-free option. The prices are effective immediately for new customers, while existing subscribers will not see the hiked fee until their next billing cycle on or after Feb.
7. The last time Discovery+ increased the price of its ad-free option was October 2023, when it raised it to $8.99 from $6.99.
Until this change in cost, the ad-supported option has held steady at its $4.99 pricing since the service launched in 2021. Owned by Warner Bros.
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