Digital Marketing Impact Report 2023 Presented by Spotify Advertising

variety.com:

For editorial questions, please contact Sharareh Drury at sdrury@variety.com Head of Global MediaSpotify Boynton oversees paid media, influencers and integrations at Spotify, which aims to connect with audiences through authentic storytelling and community-driven initiatives.

For instance, Spotify’s Fuego Mixtape takeover recently gave users the chance for their selections to be featured as the Fuego playlist of the week. “The challenge is that the world moves so fast,” says Boynton. “What’s cool today is not always cool tomorrow, so it’s always a question of, when do you shift or pivot?” She notes: “Where we show up for the next generation needs to feel like a one-on-one engagement versus an advertisement.” Chief Global Marketing Officer, U.S.

Networks and NewsWarner Bros. DiscoveryFollowing the $43 billion Warner Bros. Discovery merger in 2022, Bronzo went from leading marketing efforts for HGTV, Food Network and Cooking Channel to heading up the combined company’s lineup of more than 20 U.S.

networks, which also includes TBS, Discovery, Cartoon Network and TruTV. Then, this past July, CNN was ladled on top. Says Bronzo: “We broke down the silos between the brands, which opened up a lot more opportunity to collaborate and changed the mindset of the team to be more about the success of the entire portfolio than just about any singular brand.” Senior VP of Marketing and CreativeNBCUniversal Telemundo Enterprises Chagui has been a driving force behind Telemundo’s big play for Latino soccer audiences.