Sean John awards Love Party Sean John

Diddy buys back his bankrupt Sean John brand for $7.5M... 23 years after founding the menswear line

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Three-time Grammy winner Sean 'Love' Combs aka Diddy bought back his bankrupt Sean John brand for $7.5M after a bidding war with four other parties, and the 'deal will be finalized this week.''I launched Sean John in 1998 with the goal of building a premium brand that shattered tradition and introduced hip hop to high-fashion on a global scale,' the 52-year-old rap mogul told TMZ on Tuesday.'Seeing how streetwear has evolved to rewrite the rules of fashion and impact culture across categories, I'm ready to reclaim ownership of the brand, build a team of visionary designers and global partners to write the next chapter of Sean John's legacy.' CEO: Three-time Grammy winner Sean 'Love' Combs aka Diddy bought back his bankrupt Sean John brand.

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