Sean “Diddy” Combs is ready to bring Y2K fashion back to the main stage as the majority owner of the mens fashion brand he started, Sean John.
The artist and businessman founded the Sean John”clothing brand in 1998 but sold a majority of stake in the company in 2016.
However, the company that acquired it, Global Brands Group Holding Lt. (GBG) filed for Chapter 11 bankruptcy in July, putting its assets like Sean John up for auction.
But Diddy wasn’t going to miss the opportunity to buy his iconic brand back, and he won the auction with a $7.551 million cash bid, per Forbes.Diddy’s backed SLC Fashion LLC was behind the winning bit and it barely beat United Ventures LLC’s $7.50 million cash offer.
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