By Nellie Andreeva Co-Editor-in-Chief, TV In reporting Apple’s Q2 earnings this week, CEO Tim Cook revealed “an all-time record in Services,” noting that Apple TV+ was doing well as more people watched content while under lockdown.
The streamer’s latest original scripted series, Defending Jacob, may be a prime example. Apple is known for closely guarding information, and, like other streamers, Apple TV+ has not released viewership data, with only a few snippets surfacing last fall about how viewers consumed the service’s offerings during its November launch weekend.
Apple TV+ debuted four original live-action scripted series at launch, led by flagship The Morning Show, the service’s most award-recognized show, which also is believed to be
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