Dan Lin’s Rideback Rise Accelerator Appoints Tracey Bing As Head Of Content, Sabrina Pourmand As Founding Executive Director

deadline.com:

The nonprofit BIPOC accelerator Rideback Rise, launched last July by Dan Lin’s production company Rideback (The Lego Movie, It franchises) has today named film producer Tracey Bing as its Head of Content, appointing former charity: water exec Sabrina Pourmand as its Founding Executive Director, and adding Panda Express’ Chief Brand Officer, Andrea Cherng, to its Board of Directors.

These developments come as Rideback Rise looks to further its mission of advancing racial equity through the development of market-ready mainstream film, television, digital and audio entertainment.

Also helping it along in that respect is a newly announced $2M donation from the Murphy Family Fund, run by internet entrepreneur and Snap co-founder and CTO Bobby Murphy and his wife Kelsey Murphy, along with a donation from Comcast NBCUniversal.

These funds bring the total raised by Rise to more than $3M. As Head of Content, Bing will oversee all content operations for Rise, with a focus on the Rise Fellowship, the annual cohort of financially supported BIPOC filmmakers, writers and creative entrepreneurs that makes up the core of the Rise initiative.