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Rideback Rise Adds Tracey Bing as Head of Content, Sabrina Pourmand as Founding Executive Director

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Angelique Jackson Rideback Rise, a non-profit accelerator focused on developing BIPOC-created film, TV, digital and audio content, launched by Dan Lin’s Rideback, has added to its leadership team, naming film producer Tracey Bing (“Nappily Ever After,” “Southside With You”) as head of content and veteran philanthropy advisor and former Charity: Water executive Sabrina Pourmand as founding executive director.

Launched in July 2022, Rideback Rise is a 501c3 accelerator with a mission to “develop market-ready mainstream film, television, digital and audio entertainment aimed at advancing racial equity.” BIPOC-identifying creators may register to apply to the Rise Fellowship at www.ridebackrise.org beginning on March 15.

The first cohort of Rise Fellows is expected to be announced this summer. Lin, who is the founder of the accelerator and chairs its board of directors, also announced that Andrea Cherng, chief brand officer for Panda Express, has joined the Rise board.

Plus, Rise has received a $2 million donation from the Murphy Family Fund, run by internet entrepreneur and Snap co-founder and chief technology officer Bobby Murphy and his wife Kelsey Murphy, as well as a donation from global media company Comcast NBCUniversal. “We are thrilled that Tracey and Sabrina have joined Rise,” stated Lin announcing the new appointments. “Tracey’s experience as a producer and executive and her eye for creative excellence make her the ideal leader to build the collaborative environment that will support our Rise filmmakers and creators and ensure the viability and saleability of their projects.

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