Content Americas: 25% Attendance Hike, Market Caution, Brazil’s Bounce Back, Mexico’s Holy Grail and First News
variety.comJohn Hopewell Chief International Correspondent MIAMI — Buoyed by a near celebratory inaugural edition last year – the first time many execs attending had seen one another post-Pandemic – the 2nd Content Americas neared its final bend to lift-off on Tuesday, with a bullish attendance and a market still reacting to the Netflix Corrective of 2022 when it began to measure the cost of its dramatic expansion worldwide.
Delegates, as of Monday, were approaching 2,000, nearly 25% up on 2023’s 1,600. That includes 150 exhibition companies and a significant increase on buyers – 950, doubled from last year.
Driving the spike in attendance is a sense of thanks and recognition of a generally happy experience last year. “Content Americas saved the day, staging and covering the cost of the only Miami market in 2023, did very well last year, and immediately confirmed the date for a 2024 event before anyone else.
Also, most experienced executives are part of the Board of Content Americas. I don’t know of any company which is not going to Content Americas,” said EO Media’s Ezequiel Olzanski.
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