Comscore, VideoAmp, iSpot Get Early Nod From TV-Network Consortium Aiming to Devise Nielsen Rival
variety.comBrian Steinberg Senior TV Editor The nation’s TV networks are picking their own measurement team. The U.S. Joint Industry Committee, a group backed by Fox, NBCUniversal, Paramount, TelevisaUnivision, and Warner Bros.
Discovery, has granted a conditional certification to audience-measurement technologies developed by Comscore, VideoAmp and iSpot, three start-ups that have worked in recent years to challenge Nielsen’s status as the media industry’s primary means of audience tabulation.
The media companies are working with Open AP, the industry consortium that has in the past been used to create standard definitions of audience segments that can be used by advertisers, no matter the media company with which they transact.
The JIC said it expects full certification to be awarded in early 2024 to those who pass thedata evaluation. “It is clear that — while there is still work to be done — we are moving closer to having more currencies that are commercially ready for scalable transactions across both buyers and sellers,” the JIC said in a prepared statement.
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