Coming to CES: Nielsen Offers New Way to Find Live Sports on TV and Streaming Video
variety.comBrian Steinberg Senior TV Editor The hottest sport on TV isn’t football, basketball or even pickleball. It’s the game of trying to find how to watch your favorite team.
As more streaming services focus on offering sports, fans have a seeming infinite number of games they can watch. The trouble now comes in finding the exact one a viewer wants to see.
Nielsen‘s Gracenote unit will introduce a new service that can be used across streaming and linear video services that helps consumers find the live sports they want to watch in the moment they wish to watch them.
The company will showcase its live-sports discovery technology at CES between January 7 and January 9. For every Max, ESPN+ and Peacock, there is a unique system of highlighting live programming and getting the user there quickly.
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