Citing L.A. Wildfires, State Farm Cancels Super Bowl Ad, Delays ‘Severance’ Tie-In Spots
deadline.comCiting the L.A. wildfires, insurance provider State Farm has canceled plans to run an ad on next month’s Super Bowl and also delayed production of a tie-in campaign with Apple TV+ series Severance.
The Super Bowl ad was to have marked a return to the Big Game for the insurer, whose outing last year starring Arnold Schwarzenegger and Danny DeVito ranked as one of the best-received spots during the telecast.
It finished No. 1 on USA Today‘s AdMeter viewer survey. No details had yet been released for this year’s expected Super Bowl ad, but circumstances in Southern California have complicated the optics of a jokey 30 seconds of airtime costing several million dollars.
For more than a week, State Farm has been grappling with the fast-evolving fire situation. The disaster has killed at least 25 people, destroyed 12,000 structures and forced tens of thousands of evacuations lingering into a second week.
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