Häagen-Dazs 'Fast & Furious' Super Bowl 2025 Commercial Features Vin Diesel, Michelle Rodriguez & Ludacris - Watch!

justjared.com:

Häagen-Dazs is revealing their 2025 Super Bowl commercial! The brand premiered its 30-second spot, to be played during the 2025 Super Bowl, titled, “Not So Fast, Not So Furious.” In the ad, Fast & Furious characters Dominic Toretto (Vin Diesel) and Letty Ortiz (Michelle Rodriguez) slow down for a moment of ice cream indulgence, leading to Tej Parker (Ludacris) calling out his crew for taking their time with Häagen-Dazs. “Teaming up with Häagen-Dazs was a once in a lifetime opportunity to bring together my Fast & Furious family over delicious ice cream,” said Ludacris. “I’m truly excited to remind audiences to savor each ice cream moment and slow down the fast life with Häagen-Dazs.” “My mother introduced me to Häagen-Dazs when I was a teenager, coffee was her favorite.

I can still remember rewarding myself after an audition as a young actor,” said Vin Diesel. “Just recently I organically posted after a script meeting with Michelle, and what were we doing… Enjoying Häagen-Dazs!

A brand with roots in the South Bronx, that has grown into a global pastime, feels meaningful because it’s been part of my story for so long.