Dade Hayes Finance EditorCinemark, the No. 3 U.S. exhibitor, has announced an updated timeline for reopening, slating July 24 as the new restart with library fare and July 31 as the first date for new releases.Just a few short weeks ago, Cinemark was the first major circuit to announce a plan to welcome visitors to theaters for the first time in months, a process that was to begin by the end of June and kick fully into gear July 17.
Since then, trends in COVID-19 have headed in a distinctly negative direction nationally, especially in populous states like Texas, Florida and California.
In one sign of the times, LA Mayor Eric Garcetti on Monday put a “hard pause” on movie theater reopenings, indicating the dire state of affairs.
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