Chris Petrikin, a former Paramount, Fox and William Morris Agency communications executive, has joined consulting firm Actum LLC as a managing director.
Plans call for Petrikin to build and run a media and entertainment practice at Actum, whose main identity has been politics since its founding in 2021.
Actum is led by well-known political figures including former Speaker of the California Assembly Fabian Nuñez, former U.S. Senator Barbara Boxer and former Los Angeles Mayor Antonio Villaraigosa.
Operating out of New York, LA, Washington, Sacramento and London, the company handles government relations, strategic communications, crisis management, advocacy, and corporate positioning. “As the entertainment and media landscape grows more complex, companies need advisors who profoundly understand the intricacies of this industry,” Actum Partner Stefan Friedman said in a press release. “With Chris joining a team that is unrivaled in the realm of communications, Actum can now provide the industry a rare mix of strategic perspective, crisis management, tactical execution and insider connections to help our clients succeed.” Petrikin held the Chief Communications Officer post at Paramount Pictures, 20th Century Fox and the William Morris Agency.
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