Rebecca Davis editorThe Chinese box office hit its highest single-day tally of the year so far on Thursday, reaching $107 million (RMB728 million), more than 10 times what North American cinemas made in the whole of last weekend.
That sum marks China’s second largest Oct. 1 National Day box office in history, a feat achieved even as cinemas continue to operate at just 75% capacity.
Thursday was this year a dual holiday coincidentally marked by both the Mid-Autumn Festival and the first day of the week-long National Day vacation, typically one of the busiest times for cinemas.Meanwhile, to compare, the total gross for North American over the latest three-day weekend period was just $9.26 million.
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