Championing Her: Nike's Resounding Pledge to Women Athletes Takes Center Stage
glamour.comhosted in Sydney, Australia—an event that pulsated with energy, historical firsts, and remarkable progress. So, while the world's eyes were on the competition, Nike made their mission clear—to serve women and ."Her voice is where it starts for us," said Heidi O'Neill, President of Consumer, Product, and Brand at Nike. "We start with our athletes, with sports, and by giving them a platform and a voice.
We don't just push messages and purpose; we collaborate with our athletes, standing side by side and letting them lead the way." And that's exactly what Nike showcased throughout the week.Allianz Stadium: Where Nike Transformed the Arena into an Immersive Football-Inspired WorkoutThe event-packed week began with a scenic Motiva coastal walk from Coogee Beach to Bondi Beach, spotlighting the synergy between Nike's research and innovation.
Over the past four years, Nike's research investments for women have flourished, evident in their Portland sports lab, where 70% of athletes are female—of which 90% are non-professionals.
Research revealed a critical insight: Women embrace various activities in one session, from walking and jogging to running. This led to the Nike Motiva shoe, designed with underfoot rocker cushioning to adapt seamlessly to this versatile exercise approach and, in essence, underscores the brand's commitment to uniting style and performance for women.Before the semi-final match, Nike orchestrated a "Power of the Collective" panel, focusing on advancing the future of women's sports.
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