CBS Storms Into Weather Coverage With Hire of News Veteran Wendy Fisher

variety.com:

Brian Steinberg Senior TV Editor CBS is forecasting that viewer interest in the ins and outs of national weather is about to gain new wind.

Wendy Fisher, a longtime senior executive at ABC News who ran its newsgathering operations, has been named to lead a newly formed national weather-news operation that will work with both national and local news programs across CBS’ news-and-stations unit. “This is a significant team effort, as Weather coverage plays a role in virtually every program produced by CBS News and Stations,” said Adrienne Roark, president of content development and integration for the Paramount Global division, in a memo sent to staffers Monday. “This team will work in conjunction with the Stations’ weather teams and storytellers, to serve every newsroom, across every time zone.

Ultimately, this will become the CBS Weather Network.” Environmental topics are taking on new importance as the global environment changes due to rising temperatures, with effects that have become hard to ignore and weather patterns more erratic.

Several media companies have tried to focus their attention on such topics, with The Weather Channel weaving climate change into much of its programming and Fox Corp.