If you can’t see the bottom half of someone’s face - hidden as it is below a Hermès carre at the very best, and a blue surgical mask at worst - the top half becomes infinitely more important.
No wonder, then, that Tweezerman has shifted more than three times as many eyelash curlers as normal recently while market research expert Kantar said that for the 12 weeks to 28 June the online eye make-up market saw a 204 per cent rise.
Everyone’s practising their ‘smize’. Eye bags, dark circles and puffiness are the unholy trinity of eye problems, and they’re now even harder to ignore when you can’t distract attention with a nice bright fuchsia lipstick.
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