Activision Blizzard have announced that the Call of Duty franchise has generated around £19.5billion ($27billion) in revenue since 2003.The figure was announced during Activision Blizzard’s latest earnings call.
Activision president and COO Daniel Alegre said that the earnings made it “one of the most successful entertainment franchises of all time”.The Call of Duty franchise started with the original Call of Duty developed by Infinity Ward and released for PC in 2003.Activision CEO Bobby Kotick said during the call that the Call of Duty series had attracted over 250million players in 2020, which was an increase of 180million since 2017.The popularity of free-to-play games such as Call of Duty: Warzone, and Call of Duty: Mobile is partly.
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