Gene Maddaus Senior Media Writer California has tried using carrots to encourage film and TV productions to hire a diverse workforce.
Now, for the first time, it’s getting out the sticks. Under a proposal from the governor’s office, productions that fail to meet their diversity goals will lose 4% of their tax credit allocation.
The provision is part of a five-year extension of the state’s $330 million tax credit. Productions that receive the credit will be required to submit a diversity “workplan,” under which they must commit to hire a crew that is “broadly reflective” of the state’s demographics.
If they fail to make a good faith effort to meet their hiring goals, or fail to submit a plan, the California Film Commission will deduct 4% from their tax incentive.
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