BuzzFeed is expanding its media reach. The company has signed a first-look deal with Universal Television to develop scripted series projects based on its content and original reporting from its journalists.
The first project under the deal is inspired by Bim Adewunmi's 2018 story, "Meet the Women Who Are Building a Better Romance Industry." "Not only is BuzzFeed the go-to source for pop culture information, their reporting on a wide array of topics continues to break new ground," said Pearlena Igbokwe, president of Universal Studio Group's Universal TV. "We're looking forward to this dynamic new collaboration." Adewunmi's story focused on a group of Black womentrying to change the romance industry from the inside by challenging the old,.
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