The music company behind BTS floated on the stock market in Seoul earlier today. A rapidly rising share price has given the company an initial valuation of 9.6 trillion South Korean wong (that’s $8.3 billion or £6.4 billion).You could say that that valuation proves K-pop is good business.
Although, in reality, it’s BTS that provides Big Hit with 90% of its revenues. With such a heavy reliance on one act, that could put the company in a precarious position.
Particularly with the question of all seven of the band members’ outstanding military service still hanging over them. It is mandatory in South Korea for all able-bodied men between eighteen and 28 to serve two years in the country’s military.Although the South Korean government has.
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