Brits have been urged to ‘keep going and stay at home’ in a new Government Covid-19 ad blitz. The confusingly worded message urges people to stick to the rules, despite declining transmission rates, the vaccine rollout and the launch of the roadmap out of lockdown.
The campaign also urges people to keep going with behavioural changes including mask wearing, social distancing and hand washing.
England's chief medical officer Professor Chris Whitty said "we must all continue to play our part" in controlling the spread of the virus.
The television advert was being shown for the first time on ITV on Wednesday night, but the campaign will also run on radio, advertising billboards and social media.
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