Drapers, analysed metrics filed with Companies House including turnover, number of employees, gross margin and operating profit to assess the growth of fashion businesses in the UK.Ba&sh, which was founded in Paris in 2003 by best friends Barbara Boccara and Sharon Krief (the name combines the first two letters of both their first names), has rapidly established a strong presence in the UK over the past few years, with ten stores in London, one in Guildford and a discount outlet at Bicester Village in Oxfordshire.A colleague once described it to me as “like Isabel Marant, but cheaper,” which is a fair comparison.
That doesn’t make it cheap – you can expect to pay £200-£400 for a dress, putting it in the same bracket as Sandro, Maje and.
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