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Britain's fastest-growing fashion brand is a Parisian label you may have never heard of
Drapers, analysed metrics filed with Companies House including turnover, number of employees, gross margin and operating profit to assess the growth of fashion businesses in the UK.Ba&sh, which was founded in Paris in 2003 by best friends Barbara Boccara and Sharon Krief (the name combines the first two letters of both their first names), has rapidly established a strong presence in the UK over the past few years, with ten stores in London, one in Guildford and a discount outlet at Bicester Village in Oxfordshire.A colleague once described it to me as “like Isabel Marant, but cheaper,” which is a fair comparison.
