Stoke-on-Trent Live reports.The family had run Provincial Racing betting shops but she saw the future online.Ms Coates said: "I was convinced early on that gambling would work well on the internet. "It is private, accessible and allows you to present a huge range of betting opportunities to customers."For the first few years of the business, we still had betting shops, but, for me, although I had managed to build them into a really strong regional chain, we were always going to be significantly smaller than the national chains."The internet gave us the opportunity to enter a new and international market where we had the possibility of being the best."Ms Coates learned her trade in Provincial Racing, first working as a cashier and then.
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