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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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Box Office: ‘Evil Dead Rise’ Makes $2.5 Million in Previews

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variety.com

Jordan Moreau Nothing can keep the dead down. “Evil Dead Rise,” the latest movie in the horror franchise created by Sam Raimi, has made $2.5 million in Thursday previews at the domestic box office.

It’s a strong start for a horror movie in April, but it won’t be enough to stop the mushroom-powered, meteoric rise of “The Super Mario Bros.

Movie,” which is projected to earn another massive haul with $45 million to $50 million in its third weekend. Universal and Illumination’s hit Nintendo adaptation already has $724 million globally and will soon pass “Minions: The Rise of Gru” as the highest-grossing animated movie in the post-pandemic era. “Evil Dead Rise” is expected to scare up between $15 million and $20 million in its opening weekend, with some predictions as high as $25 million.

It’s the fifth movie in Warner Bros. and New Line’s “Evil Dead” franchise, which began way back in 1981 with Raimi’s original, low-budget horror hit starring Bruce Campbell as zombie killer Ash Williams.

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