China. The "mukbang", also known as an eating show, is a genre of online entertainment in which a host sits down to a feast and consumes the lot, sometimes in a livestream or a YouTube video.The format, which originated in South Korea, has become a hit around the world, with millions of fans tuning in to watch their favourite creators fill their stomachs.
Brit Charna Rowley, 22, went public in 2019 with her decision to quit her job and film herself scoffing more than 5,000 calories worth of food at a time.
It's particularly popular in China, where the most-watched videos on Douyin, the equivalent of TikTok, typically show petite young women making their way through enormous meals.These mukbang creators, known colloquially as "big stomach.
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