No longer a one-day event, the Amazon Black Friday sale is now live and new deals have been released for today (November 26).
Discounts across all categories, ranging from beauty to home gadgets, can be found on the Amazon Black Friday deals page which launched at the end of October.
The deals will be available right up until Sunday 25th November, so savvy shoppers will have plenty of time to snap up cut price items ahead of Christmas.
However, lots of items sell out fast before the sales event is over. The online retail giant has already reduced popular items like ghd hair straighteners and slashed the price of its own-brand devices like Fire tablets and Fire TV Sticks.
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