‘Battle in the Box’ Korean Game Show Format Unpacks Further International Deals – ATF
variety.comPatrick Frater Asia Bureau Chief Something Special, the Seoul-based international format agency founded by format specialists Jin Woo Hwang (president and executive producer) and Kim In Soon (EVP & head of content) announce that ITV Studios has optioned the hit Korean celebrity format “Battle in the Box” for France, Australia, New Zealand, and Israel.
The deal was unveiled on Wednewday, the first full day of the Asia Television Forum and Market (ATF) in Singapore. “Battle in the Box,” created by Korea’s NMedia and represented globally by Something Special, has previously seen deals announced with Fremantle for Denmark, Norway, Sweden, Finland, the Netherlands, Belgium and Portugal.
Previously, UKTV which commissioned the groundbreaking game show for Dave and UKTV Play, to be hosted by comedian Jimmy Carr.
In the show, two celebrity teams enter an empty box divided by a movable wall armed only with a toothbrush. Teams earn space and luxuries by conquering physical and mental challenges.
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