Battered but Not Broken: Movie Theaters Anxiously Hold Out Hope For Late Box Office Rebound
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variety.comCOVID-19 cases will impact their ability to function.Some cinema operators, for their part, have been willing to take financial hits to ensure their customers feel safe returning and sitting in a dark room full of strangers.
At The Broad, Knighten opted to voluntarily limit capacity to 50% and require that patrons wear masks in the lobby. He’s hesitant to mandate proof of vaccination because he doesn’t want to put younger staff members in a position that could subject them to ire from combative patrons.
He’s also adjusted to operating with fewer employees, having two people instead of six on a given weekday shift and cutting the number of nighttime screenings to avoid extra security costs.
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