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Marvel’s ‘Shang Chi’ Crushed Box Office Expectations. Will That Convince Disney to Keep ‘Eternals’ in Theaters?

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Rebecca Rubin Film and Media ReporterPrior to the debut of Marvel’s “Shang-Chi and the Legend of the Ten Rings,” Disney CEO Bob Chapek called its old-school theatrical release an “interesting experiment.”The “experiment” in question: Would enough people show up to their local multiplex to see the latest Marvel movie to justify keeping the $200 million-budgeted film in theaters without an immediate backstop on Disney Plus?

Overall ticket sales have been depressed in the pandemic, and the studio’s superhero installments typically open to more than $100 million in non-COVID times.This weekend’s box office tallies revealed that, yes, even with the delta variant raging, “Shang-Chi and the Legend of the Ten Rings” could deliver movie theaters a.

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