Authentic Brands Group Launches Authentic Studios, Unveils Upcoming Slate Across Studio’s Four Labels
deadline.comThe global brand development, marketing and entertainment platform Authentic Brands Group has today announced its expansion with the launch of Authentic Studios, a full-service production studio that will develop and produce film, TV and commercial content drawing on Authentic’s portfolio of more than 40 world-renowned brands.
The formation of Authentic Studios marks the next phase of growth of the Entertainment division at Authentic, which counts such entertainment and sports superstars as Marilyn Monroe, Elvis Presley, Muhammad Ali, Shaquille O’Neal and David Beckham amongst its portfolio, along with brands like Sports Illustrated, Reebok, Juicy Couture, Ted Baker, Brooks Brothers and Forever 21.
Authentic Studios will be based in Beverly Hills, where Authentic recently expanded with a new 15,000 square-foot West Coast headquarters, looking to maximize the value of the company’s owned brands while developing new IP.
Authentic Studios currently comprises four labels: Shaquille O’Neal’s Jersey Legends, David Beckham’s Studio 99, Sports Illustrated Studios and Authentic Productions.
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