AT&T has officially kicked DirecTV, which has been hemorrhaging subscribers, to the back burner of its pay-TV strategy. But its new internet-fueled competitor likely won’t stanch the cord-cutting bleeding.
Starting this week, the telco is throwing all its weight behind AT&T TV, which launches nationwide March 2. Built on an Android-based set-top, the broadband-delivered service offers a lineup of hundreds of live TV channels; 500 hours of DVR storage space; and 40,000 on-demand titles, which can be streamed on a mobile device anywhere in the U.S.
It’s also AT&T’s first TV product to embrace other streaming services, with access to Netflix, Disney Plus, YouTube, Spotify, Pandora — and HBO Max, when it launches in May — along with more than
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