As Monaco Grand Prix Revs Up, Formula One CEO Stefano Domenicali Talks U.S. Expansion And TV Future
deadline.comFormula 1 is back on familiar turf this weekend at the Monaco Grand Prix, a glamour-wrapped race that has been a fixture since 1929.While many of the track contours and Côte d’Azur vistas are little changed, the auto racing circuit itself has a decidedly revamped look.
Earlier this month, it made a splashy debut in Miami, the latest stop in its U.S. expansion, which will take it to Las Vegas next year.
That bow followed the arrival of the latest season of Netflix docu hit Drive to Survive, with the show adding pop-culture luster to negotiations for a potentially lucrative new U.S.
media deal.“The American market is ready for F1,” Formula One Group CEO Stefano Domenicali told Deadline in an interview ahead of today’s race. “Being ready means that we need to keep working on the fact that we need to stay connected with our fans in the U.S.
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