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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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Arrowverse Co-Creator Spent His Own $10,000 on ‘Infinite Earths,’ Never Got a Call to Meet About New DC Universe: ‘I Really Wasted My Time’

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variety.com

Zack Sharf Digital News Director Marc Guggenheim has been a staple of DC Entertainment on television for over a decade as the co-creator of The CW’s Arrowverse, which launched in 2012 with “Arrow” (Guggenheim developed the series with Greg Berlanti and Andrew Kreisberg) and continued through “The Flash,” “Supergirl” and more.

In a February 2023 blog post that’s now circulating online (via Entertainment Weekly), Guggenheim lamented over not being included in the new DC Universe that’s taking shape at Warner Bros.

under DC Studios bosses James Gunn and Peter Safran. Guggenheim admitted in his blog post that friends had told him Hollywood would come calling after he pulled off The CW’s ambitious “Crisis On Infinite Earths” storyline.

That crossover event, which aired in December 2019 and January 2020, brought together six different superhero series for a story that ran through five hours of television.

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