Christmas Week rang in an estimated $281.4 million at the domestic box office, up 14% from the December 23-29 period a year ago ($246.4M), indicating that moviegoing remains healthy post-pandemic for a family-heavy yet diversified lineup of movies — this despite the lack of one big five-quad tentpole on marquees.
Warner Bros/DC’s Aquaman and the Lost Kingdom won the week with $58.3M, but Wonka wasn’t far behind with a second-week take of $53.1M.
Warner Bros’ Wonka for a third day in a row led all movies Thursday with $8M at 4,213 theaters, a great hold from Wednesday at -2%.
Per iSpot, Warner Bros spent close to what it did on TV spots for Wonka as they did for Aquaman and the Lost Kingdom, $13M to $14M, in a household TV campaign that reached close to 1 billion impressions.
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