‘Night Swim’ Takes Dip Into Post Holiday Frame With $1M+ Previews, $8M-$12M Outlook – Box Office
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deadline.comThere’s always been a demand for horror in the New Year, and Universal, Blumhouse and Atomic Monster are meeting that this weekend with Night Swim which made $1.45M in previews at 2,750 theaters from showtimes that began at 5PM.
The PG-13 movie isn’t expected to be M3GAN, the early PG-13 horror doll hit from last year, which overindexed to $30.4M in a hefty Avatar 2 marketplace, to a $95M-plus domestic take.
Warner Bros’ Wonka in its fourth weekend is expected to prevail, down 40%, with a take in the teens. Interestingly enough Night Swim‘s previews are spot-on the same as M.
Night Shyamalan’s R-rated Knock at the Cabin from late February 2023 which went on to post a $5.4M opening day and $14.1M opening.
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