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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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‘Night Swim,’ Jason Blum and James Wan’s First Film Since Merger, Targets $10 Million Box Office Debut

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variety.com

Rebecca Rubin Film and Media Reporter “Night Swim,” a supernatural thriller about a ghost-plagued pool, is attempting to start the 2024 box office with a splash.

The Universal Pictures film, which marks the year’s first nationwide release, is targeting a debut of $9 million to $11 million from 3,200 North American theaters.

It’s a decent start for the $15 million-budgeted movie, which won’t face competition on the horror front until March’s haunted-teddy-bear-inspired “Imaginary.” “Night Swim,” written and directed by Bryce McGuire and starring Wyatt Russell and Kerry Condon, follows a family who finds out that an otherwordly presence haunts the backyard swimming pool in their new home.

Reviews rarely correlate to ticket sales with horror, which is good because Variety’s chief film critic Owen Gleiberman criticized “Night Swim” as “too familiar and derivative — and too PG-13.” January tends to be a box office dead zone, and 2024 may ignite at an especially glacial pace.

Read more on variety.com
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