Apple will let app developers using its store contact consumers and tell them they can make purchases outside the store and app itself, in a large policy u-turn.As reported by GamesIndustry.biz, this means that developers using the iOS app store can circumvent the commission that Apple takes on all purchases.
Developers will be able to email mobile players telling them that they can make purchases directly through the developers website at a reduced cost, as long as players opt-in for the emails.This decision is separate from the Epic vs Apple trial, which will see a result at some point this year.
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