AMC is rebranding UMC, its streaming service devoted to Black television and film programming. Beginning in January, UMC will become ALLBLK as it ramps up production on a slate of new originals, including multi-cam comedy Millennials and legal drama Lace.
UMC launched in 2014 under BET founder Robert L. Johnson's RLJ Entertainment as a home for programming focused on African American audiences.
It was moved under the AMC Networks corporate umbrella after the entertainment company's acquisition of RLJ in 2018. "UMC began as a distribution model for Black creatives to directly reach the then largely underserved African American audience without the restrictions of legacy content development and traditional broadcast models," Johnson said in a.
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