Amazon Snags Key Champions League U.K. Rights, Shared With BT, From 2024
variety.comManori Ravindran International EditorAmazon has scored in a big way in the U.K.The streaming giant, which has been steadily building out its sports offering for years, has secured live U.K.
rights to the UEFA Champions League, which it will split with telco giant BT.The latter has held these rights exclusively in the U.K.
for close to a decade. Amazon’s coup comes as BT Sport joins forces with Warner Bros. Discovery to launch a premium sports venture in the U.K.
and Ireland later this year — a move that’s still subject to regulatory approval, and could be more palatable by relinquishing some Champions League rights.Under the new deal, Amazon has secured the rights to exclusively broadcast the Tuesday night top-pick matches for three seasons from 2024/25.
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