‘Game Of Thrones’ Prequel ‘House Of The Dragon’ Snags Key Comic-Con Position In Marketing War; Street Battle For Eyeballs Back With ‘LOTR’ Series, ‘TWD,’ ‘Star Trek’ & More

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Back for real and in-person for the first time in three years, Comic-Con doesn’t truly take off until Thursday, but already the battle lines have been drawn on the streets of San Diego and beyond with billboards, train wraps and banners.Amazon Prime Video’s The Lord of the Rings: The Rings of Power, AMC’s departing The Walking Dead, Marvel/Disney+’s upcoming She-Hulk: Attorney at Law and Paramount+ ever-expanding Star Trek Universe have well-positioned themselves to capture the attention of the estimated 120,000-plus attendees this year.

Check out our gallery above of the top marketing and interactive efforts out there for SDCC 2022.Comic-Con Requiring Attendees Show “Health Pass,” Wear Masks At All Times; Security Staff Will “Support Adherence To The Policy”However, off the beaten path through the Gaslamp Quarter and elsewhere, the big winner for hearts and eyeballs clearly is HBO’s House of the Dragon.

Snatching a key spot that The Walking Dead has held for a number of years, the August 21-debuting Game of Thrones prequel is on the hotel key cards that thousands of SDCC attendees will be clutching throughout the confab.Stepping into the gilded shoes that GoT swaggered through past Comic-Cons during its eight-season run, the series created by George R.R.

Martin, Ryan Condal, and Miguel Sapochnik, which takes places 200 years before the looming winter of GoT, has a Hall H panel as its coming-out party in the late morning of July 23.