‘House of the Dragon’ Free AR Game Lets You Raise Your Own Pet Dragon
variety.comTodd Spangler NY Digital EditorDragons are coming.A month ahead of the premiere of “Game of Thrones” prequel series “House of the Dragon,” HBO Max has launched “House of the Dragon: DracARys” — a free, augmented-reality app for the series that lets fans hatch and raise their own virtual dragon at home.Each dragon will be unique to its user, and as it grows it will develop its own look and temperament driven by its keeper’s interactions with it, based on the lore from George R.R.
Martin’s world. Users will also learn Valyrian words from “House of the Dragon” to command their dragon through a customized voice recognition system.The pet dragons “will grow to enormous size,” HBO Max promises, hitting developmental milestones on their way to full adulthood — at which point they will be able to roam the world for other users across the world to interact with. “House of the Dragon: DracARys” debuted July 20 at San Diego Comic-Con for attendees of the immersive guided experience “House of the Dragon: The Dragon’s Den.” HBO also hosted a panel at Comic-Con for the series with George R.R.
Martin and the cast of the show, which premieres Aug. 21. HBO released the trailer for “The House of the Dragon” last week.The free “DracARys” app is now available to download on Apple and Google Play app stores in 19 countries: Argentina, Australia, Brazil, Canada, Chile, Colombia, Czech Republic, Denmark, Finland, Hungary, Mexico, Norway, Poland, Portugal, Spain, Sweden, the Netherlands, the U.K.
and the U.S. Additional countries will be announced at a later date.The HBO Max marketing team developed the “DracARys” app with Technicolor Creative Studios’ The Mill division.
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