Amazon Reveals Marketing Partnerships to Promote Final Season of ‘The Marvelous Mrs. Maisel’ (EXCLUSIVE)
variety.comMichael Schneider Variety Editor at Large Pastrami-infused martinis, pink and white cookies and a “Maisel Tov” hot dog are on the menu as Amazon Prime Video has partnered with several different brands to help promote the final season of “The Marvelous Mrs.
Maisel.” And it’s not just food partnerships. Companies ranging from Pantone to Saks Fifth Avenue are part of an ambitious marketing campaign tied to the April 14 premiere of “Maisel” Season 5.
Activities that day include the series’ cast, along with exec producers Amy Sherman Palladino and Daniel Palladino, ringing the opening bell at the New York Stock Exchange, as well as a mile-long “takeover” of Fifth Avenue in New York from 46th Street to 56th Street and a 4 p.m. ‘60s-themed fitness class at the TWA Hotel at JFK airport. “Each brand is celebrating ‘The Marvelous Mrs.
Maisel’ in their own unique way,” said Prime Video head of brand partnerships and consumer events Jennifer Verdick. Prime Video has created various unique promotions for “Maisel” over the years, including its well-remembered 2019 “Maisel Day,” an Emmy FYC event held with various restaurants, theaters and retailers throughout Los Angeles where fans could take advantage of special deals at 1959 prices — including $2.50 makeovers, 99-cent pastrami sandwiches and 30 cents for a gallon of gas.
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