YouTube channel, could see up to 130 million sprouts saved from the bin on Christmas Day. In the first ever mass hypnotism of this kind, McKenna uses the power of mind over matter to help viewers create positive associations to the mini brassicas, eradicating previous fears and apprehension regarding sprout consumption.The announcement comes as research by Aldi reveals:To put the trance to the test, Aldi recruited two sprout hating members of the public to undergo hypnosis with Paul.By asking that they imagine the texture and taste of their favourite food when eating brussels sprouts, Paul was able to refocus their brains to let go of previous negative thoughts towards the vegetable.
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